Lisa Eder, a Communication Design: Graphic Design MA student, beat around 300 entrants to win the 2016 JDO Raw design competition, aimed at finding the country’s best emerging design talent. The challenge was to design a drink concept to be sold at Bestival, the Isle of Wight music festival.
Lisa’s design centred on the issue of dehydration, a common problem at summer festivals. “I saw it as an interesting creative challenge to come up with a non-alcoholic drink, like water, for a venue traditionally dominated by alcohol” she explained.
Lisa’s drink concept ‘Remedy & Company’ is a two-way ‘pharmacy within a drink’ to keep festival-goers both energized as well as hydrated: “The pharmaceutical reference provided the visual focus for the entire branding, including packaging and point of sale.”
JDO RAW’s panel of judges included Rob da Bank and Bestival marketers, Felix Buxton from Basement Jaxx, Phil Gladman, the CMO of William Grant & Sons and Ben Oates and Paul Drake, JDO creative directors.
Paul Drake, JDO’s creative director, praised Lisa’s design: “The quality of the entries this year was stunning and we had a really difficult decision to make. In Lisa we have found someone who answered the brief with a really innovative and fresh approach.”
Lisa won a pair of tickets to this year’s Bestival and a two month paid placement at JDO. The FADA student spoke of her delight at the win:
“Winning this award makes me really proud. It is a great feeling to see my work appreciated in such a way. I would like to extend my thanks to my tutor and course mates who helped me during the work process and of course JDO and Bestival for choosing me!”