The Farrow & Ball design project was developed by Kingston MA Fashion to coincide with Farrow & Ball’s launch of 9 new colours to market in September 2013. The project was a direct collaboration with the Kingston MA 2012/13 cohort and staff as well as Farrow & Ball’s artistic director, Charlotte Cosby.
The project was an exercise in creative, but focused, experimentation. The design process was developed approaching colour through narratives and research. The garment concepts were thoughtfully constructed around the essence of each particular colour, their origins and suggestions. After much deliberation the ‘painted’ leather textile, supplied by Pittards, was used to maintain absolute colour authenticity, balance and detail. Colour determined gender specification or non-gender specifications of the garments. At the heart of the project was the notion of British Heritage, the collaboration with Dr Martens extended that idea. The personality traits of each garment were at the forefront of the proposed output.
The presentation challenged the perception of the Farrow & Ball brand and provided a new context for Farrow & Ball to absorb.
To celebrate London Fashion Week 2014, designs from the project have been placed in Farrow & Ball’s flagship store on Marylebone High Street, London, W1.