A group of students from second year Product & Furniture Design BA, Product Design BSc and Pre Masters have recently undertaken a 10 week live project engagement with New Balance to design furniture for the New Balance hospitality suite at the Millbank Tower London.

Twelve groups of students working in teams of three developed a series of challenging and thought provoking design proposals that explored the meaning of the New Balance brand as applied to furniture.

Following a factory visit, the students gained inspiration for the furniture based upon the individual makers , the shoe materials and the values of New Balance as a company. Final products included the ‘990 sofa and stool’ inspired by the 993 shoe from New Balance’s 990 series and the ‘UV Chair inspired by New Balance’s use of UV ink in the shoe production process.