Purva Tavri

Research Group: Centre for Research through Design
Award studied: PhD

Project title

Investigating organisational behaviour change towards waste reuse in the UK

Abstract

A review of the reuse literature confirms that reuse is not a new concept and had been a social norm until the 1950s; however with an increase in waste produced, recycling has become dominant in the market. The research develops a literature review of barriers to organisational environmental behaviour change and presents a theoretical framework of behaviour theories which assist in building 'associative strength' among businesses and individuals: a condition identified as critical to enabling normative behaviours to develop. It also provides an initial pilot test analysis, based on the framework, of five UK organisations chosen as likely to be in the vanguard of moves towards reuse their given status as WRAP case studies and based on their own published data. The proposed framework contributes by offering a systematic interpretation of different studies under a single theoretical framework. Furthermore, the pilot test analysis provides an initial interpretation of organisational behaviours and practices which might enable others to move up the waste hierarchy. Seeking to apply the framework to real life reuse practice, it was found possible to draw out evidence sufficient to provide a tentative initial ranking. It also provides evidence that the transformation is happening at the leading organisation level where there is a proven motivation to move up the waste hierarchy. However, the bigger challenge is to convert this transformative action into sustained normative behaviour. With that ambition the research conducted semi-structured interviews whilst simultaneously extending the document analysis to a much wider range of organisations, to extend the analysis to a full content methodology. Results from the studies are then triangulated back to the developed framework in order to refine the framework for wider application.

Supervisors

Related links

Papers

Bath, 2015
Purohit, R., Tavri, P., & Sayce, S., 2015, Content analysis as a successful Built environment research methodology. Presentation of the IBEE conference

Exeter, UK, 2015
Tavri, P., Sayce, S., & Hands, V., 2015, Determining waste reuse behaviour among UK organisations: A content analysis study. Presentation of the RGS-IBG Annual International Conference

2015
Tavri, P., Sayce, S., & Hands, V., 2015. Organisational behaviour change towards waste reuse in the UK Third Sector, Int. J. Comp. Meth. & Exp. Meals, 3 (4) pp. 291-304

London, UK, 2014
Tavri, P., & Sayce, S., 2014. Influencing organisation behaviour towards waste re-use by developing re-use plan at Selby Trust

London, UK, 2014
Tavri, P., Sayce, S., & Hands, V., 2014, Influencing organisation behaviour towards waste re-use. Presentation of the RGS-IBG Annual International Conference

Braga, Portugal, 2013
Tavri, P., Sayce, S., & Hands, V., 2013. Waste re-use & Preparing for re-use: The top priority. Proc. Of the 2nd International Conference & Exhibition WASTES: Solutions, Treatments & Opportunities

Wessex Institute of Technology, UK, 2013
Tavri, P., Sayce, S., & Hands, V., 2014. Developing a theoretical behavioural framework and identifying its association with the UK industry evidence on waste re-use. Proc. Of the 7th International Conference on Waste Management and the Environment,

Funding received

2013
Asset Skills: Sector Student Ambassadors Project
Asset Skills awarded £1000 bursary for writing a report (case study) on a collaborative work with University and Employer (Selby Trust). The role will be to co-ordinate and capture this activity by bringing together the key stakeholders for the project, and then monitoring the development of the research and additional activities.

Purva Tavri