Mr Simon Maidment

School: Design School
Position: Head of the Design School


After graduating from the Royal College of Art and working for Tom Dixon he established Sam Design Ltd. Clients have included Authentics, Driade, Alessi, Levis, Offi and Mathmos. His work is concerned with the familiar and in particular our perception of materials, forms and making techniques. He is interested in intelligent making; the shrewd and creative use of materials and manufacturing techniques. In 2001 he was awarded the Peugeot Design Award for Ceramics. He is Head of the Design School at Kingston University and teaches at the Royal College of Art.

Related links

Research expertise


Sometime ago, I set out to define 'intelligent making', believing it to be the creative and sustainable use of materials coupled with the employment of making techniques which demonstrated knowledge, understanding, and above all, the appreciation of the intrinsic qualities and properties of materials.

Moreover, I felt that establishing this definition was integral to the development of meaningful ideas as a result of working with and thereby understanding the nature of a material in relation to design aims and aspirations. I also spoke about intelligent making as a way of underlining the importance of 'making knowledge' (knowledge gathered through the practical experience of making) and experience of a designer's education and practice at a time when digital technologies seemed to be in the ascendant. The term was also quite strategic and intentional in suggesting that not all making was perhaps intelligent.

» Intelligent Making: An exhibition that explores the underlying intelligence that is embodied in traditional craft objects. By presenting contemporary product and furniture designs alongside these objects the exhibition seeks to challenge the perception that traditional and vernacular craft does not evidence design thinking, knowledge or skill.

» BodgingMilano: The Bodging Project is an exhibition of exploratory furniture design, from renowned designers who have taken part in woodland workshops to challenge their established practice and to 'reconnect head with hand'.

» Building Baskets: Building Baskets seeks to challenge our preconceptions of contemporary craft practice in Zimbabwe by showcasing the results of a participatorary design project involving the basket makers from Matabeleland, Zimbabwe.

Teaching areas & responsibilities

BA(Hons) Product & Furniture Design

Professional activity

  • 2013 - presentExternal Examiner, University of Brighton, BA(Hons)/MDes 3D Design
  • 2010Validation Panel Member, Royal College of Art, MA(RCA) Design Products
  • 2005 - 2009External Examiner, Edinburgh College of Art, BA(Hons) Product & Furniture Design

Educational and professional qualifications

  • 2005Fellow, FRSA Royal Society for the encouragement of Arts, Manufactures and Commerce
  • 2003Awarded Member Design & Art Directors, D&AD
  • 1992MA(RCA) Royal College of Art, Furniture Design
  • 1990BA(Hons) 3D Design Exeter College of Art & Design


» Intelligent Making: New Brewery Arts, Gloucester. 14th September – Sunday 27th October 2013

» The Bodging Project, Before, During, After: Harley Gallery, Nottinghamshire. 27 March - 2 June 2013

» Building Baskets. Design Indaba. Cape Town, South Africa. 28 February - 3 March 2013

» Building Baskets. National Gallery of Zimbabwe, Harare, Zimbabwe. 17 -21 December 2012

» Building Baskets. London Design Festival as part of the British Council's International Architecture and Design Showcase 2012. 21 June- 23 September 2012

» Prototypes and Experiments IV. Aram Gallery, London. 21st January – 6th March 2010

» Kitchen Ecology: Recipes for Good Design. Dwell on Design, Los Angeles, June 26 -28, 2009

» Bottom Drawers. Pitzhanger Manor-House & Gallery, London, 12th September – 25th October 2008


Number of items: 4.


Maidment, Simon [Designer] (2012) Intelligent making. (Three dimensional).

Maidment, Simon [Designer] (2012) Zimbabwe baskets. (3 dimensional).

Maidment, Simon [Designer] (2008) Bottom drawer. (Sculpture).


Maidment, Simon [Designer] (2010) Wola Nani papier mache design process. Papier mache products.

This list was generated on Mon Jun 26 04:32:00 2017 BST.
Trug Stool
Building Baskets
Bodging Milano